Role: Motion Designer
The Players Championship is a premier PGA Tour tournament held each March at TPC Sawgrass in Ponte Vedra Beach, Florida. It features one of the strongest fields in professional golf, competing on the famous Stadium Course for one of the sport’s largest purses—now reaching $25 million.
For this project, I pitched, designed, and executed graphics for broadcast, social, and out-of-home. The goal was to create a look that felt elevated and premium while highlighting the course’s world-renowned 17th hole—a small island (technically a peninsula) often called the most iconic and nerve-wracking hole in golf.
The campaign drew the highest viewership for The Players Championship in 5 years, with 4.4 million viewers for the final round on Sunday.
Role: Sr. Director, Motion Graphics
I worked on graphics for The Daily Show while Trevor Noah was still host, through various guest hosts, as well as the return of Jon Stewart. I designed and animated graphics for promos, lower thirds, OOH & social.
Role: Sr. Director, Motion Graphics
I worked on three seasons of Ink Master (S14-16) on Paramount Network & Paramount+, where I created animation, style frames, and promo materials. We created the title sequence and all additional graphics completely in-house. In addition, for Season 16, I art directed the promo shoot on set in Vancouver for the title sequence motion graphics.
Role: Sr. Director, Motion Graphics
I worked on animation for the 9th season of Bar Rescue, customizing various typography and animation to promote the new season. For the second half of the season (9B), I redesigned the promo graphics to reflect the new key art, creating subtle animations on the many arms of Jon Taffer. I also animated the lyrics to a karaoke ‘bar shanty’ with little bouncing beer glass.
Role: Sr. Director, Motion Graphics
I created the animation for two book trailers for MTV Books — “Hot Boy Summer” by Joe Jiménez, and “The Breakup Vacation” by Anna Gracia. I also created additional versions for social & OOH, including a billboard that ran in Times Square.
Role: Sr. Director, Motion Graphics
For the launch of Digman!, an animated series starring Andy Samberg on Comedy Central, I designed & animated various digital billboards that ran across NYC for the show’s launch. To bring the still key art to life in animation, I added a subtle parallax effect to the characters, as well as glowing embers, and other soft lighting enhancements.
Role: Sr. Director, Motion Graphics
I oversaw several campaigns for Seinfeld marathons on Comedy Central including Presidents’ Day, New Year’s Day, & Refreshers. Each marathon required custom graphics, while still keeping a simple look that worked with the iconic Seinfeld logo. For the New Year’s Day campaign, I also worked on the motion tracking for the final ‘2023’ graphic.
Role: Sr. Director, Motion Graphics
I designed, art directed, & animated the graphics for Comedy Central’s Freak Week promotion, which is a week of Halloween-themed programming. Freakin’ Weekend followed a year later, and we slightly simplified the graphics by removing the smoke background and replacing the skull icon with a spooky jack-o-lantern face.
Role: Sr. Director, Motion Graphics
I worked on several marathons for The Office, including Presidents’ Day, That’s What 2023 Said, & Refreshers. For each promo, we customized the graphics to add unique details to enhance the theme, while still remaining true to the Comedy Central branding.
Role: Sr. Director, Motion Graphics
I designed and animated the graphics for Baste Week Ever, promoting a week of Thanksgiving-themed programming on Comedy Central. I also created a custom ‘sketch’ filter to treat images in Photoshop, giving a hand-drawn feel to the stock photography.
Role: Sr. Director, Motion Graphics
I worked on graphics for this Friends promo on Comedy Central. We kept the look simple to showcase the iconic Friends logo, and used a vector version of the peephole door frame as a secondary icon.
Role: Design Lead, Branding, Animation
For NBCUniversal’s Black History Month, we launched an extensive campaign across 16 different networks. Our design featured bold typography with a red, white, & blue color palette which conveys that Black history IS American history.
This project became the basis for an ongoing company-wide initiative to celebrate other heritage months (eg. Women’s History Month, Hispanic Heritage Month). The workflows and toolkits I developed were instrumental in transitioning the elements to other teams.
Role: Design Lead, Branding, Animation, Key Art
I was the lead designer on Syfy's The Great Debate, a late-night series featuring a group of nerd-tastic, nostalgia loving celebrities who go head-to-head to hash out fandom’s burning questions. I oversaw the branding, key art, on-air packaging, social and digital elements for the series. I also art directed the shoot of the panelists.
Role: Senior Designer, Branding, Animation, Key Art
Briarpatch is a pulpy mystery drama starring Rosario Dawson — I worked on developing the overall branding for the show, in addition to overseeing elements for on-air, print, social and digital. The inspirations for the show included ‘Paris, Texas’, Twin Peaks, and Wong-Kar Wai, so I tried to capture this neo-noir feel with the retro movie inspired typography & saturated color palette.
I was also an art director on the photo shoot for the key art featuring Rosario Dawson, and I worked closely with our key art agency to oversee the final compositing & layout for the image.
Role: Senior Designer, Animation
I created the on-air toolkit for Straight Up Steve Austin season 2, in addition to the style guide and social elements. The show was a unique interview-based reality series starring WWE’s “Stone Cold” Steve Austin, and featured a new celebrity guest each episode.
I designed and animated the toolkit to simplify the workflow of our editors & included scripting that would allow design elements to resize depending on length of text. I also color corrected all the video footage to match a reference from our photographer.
Role: Design Lead, Branding, Key Art, Animation, Experiential, Merch
I was the design lead for the ninth & final season of Suits. I created the branding for the entire campaign across on-air, print & social. I worked on branding & signage for a special fashion exhibit on the style of Suits (& its spin-off, Pearson) at the Paley Center in LA. I also made a lot of merch for the final season, including a custom wine bottle mailer.
Role: Design Lead, Branding, Animation, Social
For Unsolved I designed the show logo, branding, on-air graphics package, print campaign, social, digital, as well as experiential for the premiere party. The show was a true crime drama centered around the murders of Tupac and Biggie, and we wanted to create a graphics look that was both gritty and honored the iconic status of its protagonists. The show premiered with the highest ratings ever for a USA launch.
Role: Design Lead, Animation
For Colony, a sci-fi drama series about an alien occupation of Los Angeles starring Josh Holloway, I worked on the original concepts, art direction and additional animation for promos. We worked with Leroy and Clarkson to bring to life the occupied Los Angeles surrounded by a giant wall, creating an eerie, dystopian landscape for the show promos.
Role: Design Lead, Art Direction, Animation
For season 1 of Shooter, we worked with LoyalKaspar to create a target motif out of animating blurred rings. Our goal was to stay away from overused imagery about snipers such as crosshairs or guns. I created the concept for this approach, and also worked on art direction & additional animation on the delivered graphics. In addition, I art directed the motion portion of the campaign shoot with Ryan Phillippe.
Role: On Camera Talent (!), Illustration, Animation
I collaborated with USA Brandworks on this spot for Playing House and Toyota. I was filmed creating hand-painted storyboards, in addition to adding some animated elements in post-production.
Role: Logo Design, Hand-Lettering, Animation
I drew a custom hand-lettered logo for this USA Brandworks spot. I also worked on graphics within the spot, adding custom borders, film burn, camera shutter moves, and film strip transitions. The spot was originally just still images, but I was able to bring it to life using motion graphics.
Role: Logo Design, Animation
I designed the logo for this drama starring Jessica Biel, as well as graphics for the launch promos of the show.
Role: Logo Design, Animation
First Impressions was a competition game show hosted by Dana Carvey and Freddie Prinze Jr. where amateur impressionists competed to perform the best celebrity impressions.
I designed the logo for this show, and the graphics for the promos. The logo was then built out as an actual neon sign, & we used the photos of the sign in the toolkit.
Role: Design Lead, Animation
I collaborated with USA Network’s research team to give a fun motion graphics spin on some of the big statistics of the year.
Role: Design Lead, Animation
For Quote Unquote, I animated these short phrases by Thomas Edison, Oscar Wilde, and USA's own Donna Paulsen (Suits character played by Sarah Rafferty). These were created shortly after a design refresh for USA Network, and meant to highlight the personality of the new branding.